Social media is everywhere, and without a doubt drives sales… but if you’re not actively participating in the community you created, you could be hurting your business more than helping. Small businesses often suffer from ‘social media burn out’ and leave pages abandoned and negatively effecting a key piece of their online sales funnel.
Each social platform is unique and if you’re copy/pasting the same posts all across the board, your audience will notice and leave. They want to feel special and involved on their specific platform of choice, and each has its strengths and weaknesses. Are you prepared and in-the-know?